Through the acquisition of 128trip.com , Oriens Travel & Hotel has successfully positioned itself as one of the world's most successful online travel booking agents, attracting nearly 2000 unique visitors, and growing, daily to its site for its travel products, having access to airline-ticket booking, rental cars and cruise ship vacation packages and more than 50,000 hotel properties around the world. Utilizing this as a solid foundation, the company now sets its eyes on one of the greatest opportunities in the world, China & Central/South America Travels.
With an operating team already in place in San Jose , Costa Rica , Oriens is also actively negotiation with the local Chamber of Tourism pursuing the opportunity to deploy a chain of Hotel PURE in the country. Oriens's business model for Hotel PURE in the Central/South America region is to attempt to organize a fragmented mid/lower end hotels in the country under one unique hotel branding; Hotel PURE. With the potential of Central/South America, China and other developing countries in the world, Oriens's eventual goal is to organize these hotels under Hotel PURE, to a point where it is comparable to name brands in North America such as Super 8, Motel 6, Best Western and other similar name brands.
Traveling into China for business or vacation has proven to be difficult, even by today's standard, simply by the fact of the lack of information. Traveling into a particular city in China today and arranging accommodations has particularly proven to be a challenge unless one can afford to stay at some of the top-end hotels in the country, such as the Marriott, Sheraton, Hyatt, or Hilton. Economical accommodations in China is virtually non existence until the recent emerging of Home Inns (Nasdaq: HMIN, IPO at $13.80USD/share in Oct, 2006) and Jin Jiang Hotels ( Hong Kong : 2006.HK, IPO at $1.80HKD/share in Jan, 2007). Both companies are rated as one of the top growth potential in the sector. Both of these companies have deployed a chain of lower end hotels in China , comparable to accommodations such as Motel 6, Super 8 category in the United States . These hotels/motels have proven to be extremely successful accommodating not just for people from around the world traveling into China for vacation and/or business, but also for local Chinese travelers who can only afford to stay at lower end accommodations. The concept became so successful, that both companies no longer depend on foreign travelers, but rather filling their rooms with local Chinese travelers. With the continuous growth of the country, local Chinese citizens now are able to travel about the country for vacations as well as business. And with the restriction of Chinese citizens traveling abroad still in effect, accommodations become a necessity to facilitate these travelers, when they travel within China . There are currently 1.3 Billion people in China and research shows that 20% of the populations are traveling about the country for leisure.
With the facts in hand, Oriens's focus at this point is, to utilize its solid foundation as online travel booking agent for hotel properties around the world, to enter China and Central/South America's mid/lower end hotel management sector utilizing the brand; Hotel PURE. The plan calls for deploying and managing a series of uniquely designed, economically priced 1-3 star hotels in Central/South America, Beijing and Shanghai with further expansions to other cities in these countries. Negotiation is already underway with the Chinese state owned corporations (Formally controlled by the Chinese Central Government), to acquire the management rights to a number of state owned "accommodation facilities", and convert these facilities under the unique Hotel PURE branding for the ease of marketing. Concurrently, the company will also approach other non-state-owned "accommodating-facilities", to include these properties to further expand Oriens Chinese hotel portfolio.
|