Corporate Information

To Become a Boutique Hotel Lodging Brand Provider servicing small to medium size hotels globally under the trade marked name brand: Hotel PURE. Oriens has completed building all the components such as the Name Brand, Online Reservation / Payment Processing Engine, e-Marketing division, Hotel Management / Operation Division, Interior / Exterior Design Rendering Team, Operation Team, Senior Corporate Management, to successfully become a Hotel Lodging Brand Provider comparable to Hotel Brands such as Holiday Inn, Sheraton etc.

The Opportunity

Oriens has completed assembled a hotel management team, technical development, marketing, sales & membership distribution team aiming at launching hotel branding / management services under the brand, Hotel Pure (www.HotelPure.com) starting in Central/South America expanding to other countries around the world. The Company looks to represent in excess of 30 hotel locations in 2009-2010 and to over 300 hotel locations in the next 5 years.

During the past two years, Oriens operating team in San Jose, Costa Rica, responsible for the development of its proprietary online reservation engine, reservation call center, e-marketing team, hotel relationship division and technical operation, has utilized their local relationships with various channels, was able to recruit and represent more than 100 hotel properties throughout Central America and the Caribbean region. Oriens‘ business model for Hotel PURE is first, to organize the fragmented small to medium size independently owned hotels in Central America under a unique hotel name brand; Hotel PURE, and eventually expanding to representing hotel properties world wide. Oriens’ eventual goal is to organize these hotels under Hotel PURE, to a point where it is comparable to name brands in North America such as, Best Western, Holiday Inn, Sheraton, comfort Inn and other similar name brands. In 2009, Oriens has entered the United States hospitality industry and has successfully recruited its first even US hotel property in central Los Angeles area under its Hotel PURE brand. Oriens looks to expand to represent 25 hotel properties in 2009 with further outlook of 300 hotel properties in the next 5 years.

Utilizing its proprietary Online Reservation / Payment Processing Engine, Oriens will also deploy its FROL (Friendly Reservation On Line) into servicing 10 travel related businesses such as hotels, car rental, travel agents, in 2009, expanding to servicing 200 businesses by 2013. Oriens is to receive nominal transaction fees for every transaction processed.

Wholly Owned Subsidiaries

Oriens Travel & Hotel Management Corp is the holding company, with the followings as wholly owned subsidiaries of the Company;

Hotel PURE International (International Boutique Hotel Lodging Chain)

Hotel Management Division

FROL (Friendly Reservation On Line) Online Reservation / Payment Processing Engine

e-Marketing Division

128trip.com (Online booking travel agent)

1) to deploy 300 Hotel PURE locations globally in 4 years, generating initial Membership fees and monthly royalties from each hotel

2) to deploy its FROL online Reservation / Payment Processing engine into at least 200 tourism related businesses in the next 4 years, charging nominal processing fees from each successive transaction

3) to provide Internet Marketing support for all businesses utilizing our FROL engine as well as branded Hotel PURE properties on fee for service basis

The Business / Revenue Model

Oriens has identified FIVE (5) different sources of business revenue model;

(1) Booking commissions (20%, average $100 commission per booking based on a 7 nights booking at $75/night) for rooms booked through its Hotel PURE web site (www.HotelPURE.com)

(2) Oriens’ FROL (Friend Reservation On Line) Engine, provide online real time Reservations and Credit Card processing when customers are booking the accommodations directly through hotels and/or government agencies’ web sites, for a nominal processing fees of each successful transaction, ranging between 7%-20% on each booking.

(3) Initial Membership fees charged to each new hotel joining Hotel PURE boutique lodging brand. Fees vary from $40,000 to $80,000 depending on number of rooms in each hotel.

(4) Monthly royalties from Hotel PURE locations of no more than 8% of the hotels’ total gross room sales revenue. Typical 100 rooms hotel with ADR of $100/night will pay approximately $15,000 per month of royalty.

(5) Internet Marketing Revenue generated from all Oriens clients using its FROL online booking /payment processing engine and/or branded Hotel PURE properties

Financial Projections

** Figures above in US dollars

Management

Ken Chua: President & CEO

Mr. Chua comes to Oriens with 10 years experience in technology related companies, which have been publicly traded.  He has successfully founded several software development corporations which licensed proprietary products and services and has funded start up capital and operations through public markets.  With multi lingual skills and a background in systems, Mr. Chua has an extensive skill set which coupled with superior people and management skills is able to successfully direct operations both in North American and in other countries.

Alexander (Sandy) Anderson: Corporate Secretary

Mr. Anderson is a retired banker with 32 years senior positions in North America banks and in United Kingdom and New Zealand.  After retiring from banking in 1994 Mr. Anderson has provided direct services As Chief Financial Officer.  Corporate Secretary and Director to several start up companies and handled all financial, legal and administrative duties for the public traded companies.  Mr. Anderson has represented company interest both in North America and Europe and Asia and has an extensive knowledge of business requirements and practices.  Mr. Anderson has been with the company and its predecessor for 5 years.

Melvin Pereira: Operation Manager

Mr. Pereira is a Costa Rican national who had legal training in Costa Rica and who has owned and operated many businesses over the last 20 years.  Mr. Pereira is fluent in English and has traveled extensively throughout the world bringing this personal knowledge of international business to the company.  He is responsible for the direction of the corporate technical team and travel and hotel department reports to him, as required.  He has been with Oriens for the last 8 years.

Martin Chuah: Vice President Hotel Operations
Mr. Chuah has been involved in the hospitality industry in Canada for the last 20 years and has successfully managed Hotel operations up to 150 room hotels, and is currently holding a senior position in managing 5 hotel properties in Western Canada.  He is a hand on manager and is responsible for the Membership / Hotel Management operations of the company with a mandate to develop a Membership system with resources to meet the needs of both small and large Hotel operations.  Mr. Chuah has since managed hotel properties such The Chateau Edmonton in Edmonton Alberta, Holiday Inn and currently holding a senior position in the management of FIVE hotel properties in Western Canada. Mr. Chuah also holds an Accountant degree obtained in the United Kingdom.
Patrick K. Kong: Vice President Hotel Management
Mr. Patrick Kong has more than thirty years of management experience in the hospitality industry and has held senior executive positions with several hotel groups responsible for areas in finances, acquisitions, feasibility studies and contract negotiations.
Mr. Kong founded his own management consulting company in 1994. He had since managed such hotels as the Radisson President Hotel & Suites, Sheraton Four Points Hotel – Niagara Falls, Ramada Plaza/Park Plaza – Vancouver Airport. In order to expedite the Radisson President Hotel’s market penetration, he assumed the additional responsibilities of General Manager of the Hotel in 1995 and in the same year received the Esprit Award as General Manager of the Year for Radisson Hotels Worldwide from among Radisson’s 322 general managers. Mr. Kong earned his Certified General Accountant (CGA) designation in 1980 and received his Certified Hotel Administrator (CHA) designation in 1996. He also completed Cornell University’s Professional Development Program in Hotel Planning & Design and Food Service Facilities: Development & Design. Mr. Kong is the Past President of Tourism Richmond for the City of Richmond, British Columbia, Canada.

Geoff Wong: Art Director / Interior / Exterior Design Rendering

Mr. Wong has successfully conceptualized and executed numerous identifiable brands from web-based businesses to publicly traded companies.  Having expertise with print, web, and display; Mr. Wong embraces his creativity and marketing skills to visually communicate and inspire a company’s message to their audience.  In recent years, he has strategically developed the Hotel PURE and Oriens Corp. branding with precision.
William Aul: Corporate Counsel

Mr. Aul has a distinguished career in the Law courts as well as his law practice specializing in Corporation, Securities and Business Litigation. He is currently practicing Law in the State of California. In recent years, Mr. Aul has provided legal guidance to many clients who have successfully launched their E-Commerce and hospitality companies onto various U.S. Stock Exchanges. In most cases, Mr. Aul also assisted in initial and secondary financing that provided these companies with strong foundation for future growth.
Technical, Development & Marketing Team
Oriens has assembled a technical, development and marketing team consists of sixteen persons located in Costa Rica.  The team’s responsibility is to provide technical support on the software development side, daily operations consist of monitoring incoming reservations, payments, notifications, accounting, call center, e-marketing support to all Hotel PURE locations, web site placement and business development.

Research

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Why is Super 8 hotels (NYSE: WYN), Holiday Inns (NYSE: IHG), Marriott Hotels (NYSE: MAR) Sheratons Hotel (NYSE: HOT), Best Western and other branded hotel chains so successful in the North America continent, the reason is brand recognition. When a traveler walks into a Super 8 hotel, he expects to pay a budget nightly rate and a clean accommodation for his stay. Upon his departure, the head office of Super 8 will receive a “Portion” of his pay to the hotel as royalty. This “Portion” could be as much 15% of the nightly rate for some of the branded hotel chain. Therefore, a typical hotel chain property with 100 rooms and charges $90 per night could pay as much as $30,000, based on a 75% monthly occupancy rate, per month to its head office as royalty, multiply that by the number of properties, in the case of Wyndham World-Wide (NYSE:WYN), the head office of Super 8 Hotels, more than 6500 hotels world wide, that is $195 Million USD per month, $2.34 Billion USD per year. That is a typical revenue for a branded hotel chain.

Operating Hotel PURE, a wholly owned subsidiary of Oriens Travel & Hotel Management Corp (US stock trading symbol: OTHM), the company is concentrating its efforts to develop a similar business model by uniting the fragmented, independently owned small and medium size hotels under a unique name brand: Hotel PURE, thus giving these hotel properties an international brand recognition, greater daily occupancy rates and bottom line revenue. Oriens will receive from these hotels upon recruited into its Hotel PURE brand, an initial Membership fee of $40,000 to $80,000 depending on the hotel properties’ number of rooms, as well as monthly royalty of no more than 8% of the hotels’ gross room sales revenue.

To ensure a uniform standard when customers stay all Hotel PURE properties, the company has set a strict level of service standard for new hotels joining the PURE network. As a result, some hotels will require assistant in refining their day to day operations and overall appearance. Armed with more than 40 years of hotel management experience, Oriens’ management team is more than qualified to assist Hotel PURE’s members with their requirements.

The other vital challenge every hotel faces today is customers’ source. Simply spending millions perhaps tens of millions of dollars to open a hotel does not automatically guarantee the success of the venture. Customers do not simply show up at the door looking for accommodations. A comprehensive marketing strategy will have to be put in place to ensure steady flow of customers’ base. With more and more people today turning to the Internet when sourcing for hotel accommodations, rather than traditionally calling their travel agents, the success of some of the major online travel booking web sites such as Expedia, Travelocity, Orbitz is evidenced. Having assembled a team of top notch technology development personnel, Oriens has successfully developed a unique proprietary online booking /payment processing system catering to its Hotel PURE members, allowing people from every corner of the world to book into Hotel PURE’s properties, as well as off line system to help streamline the hotels’ day to day operations. In addition, the Oriens e-marketing department has also delivered significant results by placing Hotel PURE web site into the second page of search results in Google, number one search engine on the Internet, when searching for hotels in Costa Rica, from page 55 eight months ago. Using these tools as solid foundations, Oriens will help bring a steady flow of customers to its Hotel PURE properties in addition to other sales/bookings distribution channels. Oriens believes this e-marketing edge will help bring more hotels to join the hotel PURE network.