To Become a Boutique Hotel Lodging Brand Provider servicing small to medium size hotels globally under the trade marked name brand: Hotel PURE. Oriens has completed building all the components such as the Name Brand, Online Reservation / Payment Processing Engine, e-Marketing division, Hotel Management / Operation Division, Interior / Exterior Design Rendering Team, Operation Team, Senior Corporate Management, to successfully become a Hotel Lodging Brand Provider comparable to Hotel Brands such as Holiday Inn, Sheraton.

The Opportunity

Oriens has completed assembled a hotel management team, technical development, marketing, sales & membership distribution team aiming at launching hotel branding / management services under the brand, Hotel Pure (www.HotelPure.com) starting in Central/South America expanding to other countries around the world. The Company looks to represent in excess of 30 hotel locations in 2009-2010 and to over 300 hotel locations in the next 5 years.

During the past two years, Oriens operating team in San Jose, Costa Rica, responsible for the development of its proprietary online reservation engine, reservation call center, e-marketing team, hotel relationship division and technical operation, has utilized their local relationships with various channels, was able to recruit and represent more than 100 hotel properties throughout Central America and the Caribbean region. Oriens‘ business model for Hotel PURE is first, to organize the fragmented small to medium size independently owned hotels in Central America under a unique hotel name brand; Hotel PURE, and eventually expanding to representing hotel properties world wide. Oriens’ eventual goal is to organize these hotels under Hotel PURE, to a point where it is comparable to name brands in North America such as, Best Western, Holiday Inn, Sheraton, comfort Inn and other similar name brands. In 2009, Oriens has entered the United States hospitality industry and has successfully recruited its first even US hotel property in central Los Angeles area under its Hotel PURE brand. Oriens looks to expand to represent 25 hotel properties in 2009 with further outlook of 300 hotel properties in the next 5 years.

Utilizing its proprietary Online Reservation / Payment Processing Engine, Oriens will also deploy its FROL (Friendly Reservation On Line) into servicing 10 travel related businesses such as hotels, car rental, travel agents, in 2009, expanding to servicing 200 businesses by 2013. Oriens is to receive nominal transaction fees for every transaction processed.

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Oriens Management Team

In Costa Rica, this philosophy has been strongly present among the tourism authorities.  Costa Rica’s tourism industry represents an approximate 10% of the country’s income and is based entirely on its nature and biodiversity.  This reality has lead authorities to educate and promote green practices among the tourism industry.

The Costa Rican Tourism Board (ICT) created its Sustainable Tourism Certificate Program (CST) in which hotels, tour operators and all tourism related companies receive a 2 to 4 leaf distinction depending on their commitment and contribution to the environment as well as its community.

Hotel PURE has grasped this philosophy as a number of GREEN hotels approached the company interested in joining.  Their commitment and well doing to the environment dazzled Hotel PURE giving way to its new Hotel PURE GREEN brand.

Hotel PURE is more than pleased with its decision and seeks to actively promote this type of lodging through its GREEN brand due to its positive response.  Renowned news media such the Miami Herald has even featured the company’s press release in its printed issue thus reassuring Hotel PURE management of the importance and need of focusing on critical issues such as the environment.